Tribe
Community building and resource guidance for first-time expats
Goal
Tribe addresses both social and practical newcomer needs through interest-based activities and resource guidance. The app facilitates relationship building through shared experiences—language exchanges, hiking groups, professional workshops—while providing contextual guidance for navigating new environments. The platform integrates community building with practical support, eliminating the need for multiple disconnected tools.
Client
Tribe
Services
Strategy
UX Research
Product Design
Date
March 2025 - June 2025
Flexible onboarding for faster value
A streamlined onboarding flow designed to guide new users through account creation with clarity and confidence—while keeping it entirely optional. Users are invited to explore the app and experience its core value upfront, without the friction of mandatory signup. When ready, they can complete a simple, intuitive setup process that highlights key features and ensures a smooth transition into long-term use. The result is a flexible, user-first experience that builds trust and drives early engagement.
Connect to newcomers based on shared interests and background
Find your people through shared experiences. Tribe connects users based on mutual interests, language, and life stage, encouraging more natural, authentic connections. Whether you're looking for a hiking buddy, a career workshop, or someone who speaks your language, the platform helps users build meaningful relationships in a new place.
Create or join local activities
Explore or host activities near you. Users can join or create events in their area—from casual meetups to skill-sharing sessions. This feature empowers community members to take initiative, build trust, and foster a sense of belonging through regular, interest-driven interaction.
Favorite people, places, or activities for easy access
Quickly access your favorite people, places, or events. The ability to favorite users, locations, and activities helps users stay connected to what’s most relevant. This feature supports re-engagement and makes it easier to build routine and familiarity in a new environment.
Add details to profile for better matching
The more you share, the better the experience. Profiles go beyond the basics, allowing users to share goals, interests, languages, and availability. This data powers more relevant activity suggestions and people matches—helping newcomers feel seen, supported, and quickly connected to the right communities.
